Objective

A leading car brand launched its bold and versatile new vehicle to mark its entry into the popular compact SUV segment in India. With bold and sporty stance, best in class ground clearance, powerful performance, excellent mileage and highly versatile premium interior with 3-row configuration, the brand wanted to promote this vehicle to Flipkart’s shoppers on desktop and mobile.

 Solution

The brand leveraged Flipkart’s Ad Units on desktop and mobile to showcase its key features and gather leads of potential customers to book a test drive of the SUV.

Outcomes

Over a period of 2 weeks, this ad unit generated close to 4 million impressions which resulted in close to 1,300 users leaving back their details to know more about the SUV. Both the mobile and desktop creatives had an engagement rate of 10% and action rate of 2.4% across the campaign period.