One of the leading brands in the electronics segment wanted to drive awareness around its products in the television category. The Indian television market is overcrowded and fiercely competitive. With dozens of brands jostling for attention in a combative market place, this brand turned to Flipkart's innovative Brand Ads platform to make an impact.
Flipkart's Brand Story Showreel was used to generate awareness around the brand's product. Creatives were designed to build a story around features of the brands's LED TVs. This engaging advertising channel was used to highlight the key features of their TVs with a call to action. The campaign ran for a week with astounding results.
Over 35 lakh impressions were delivered via Brand Story Showreel. There was a clear spike in sales with over twice the number of units sold over the previous week. GMV had doubled over the previous week as well. The campaign performance was rated successful with a high action rate of 4% and engagement rate of 11%.
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