This was a mobile only campaign to promote a product and its features of the leading mobile brand.
This brand wanted to increase its share of voice, in a decreasing category price band. Final results showed increase in PPV share and conversions. Overall category conversion rate is 0.58% (for mobile category with price range 10-15k). Brand wanted to increase the conversion share for this mobile category.
The Ad Units generated impressive numbers such as a daily avg PPV of 12%, daily avg inclusion in Wishlist of 10% and a daily avg add to cart of 5%.
Google approached us with the intention of increasing PPVs prior to, and during the Big...