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12%
Engagement Rate
4.2%
Action Rate
12%
PPV share growth

Objective

This was a mobile only campaign to promote a product and its features of the leading mobile brand.

Solution

This brand wanted to increase its share of voice, in a decreasing category price band. Final results showed increase in PPV share and conversions. Overall category conversion rate is 0.58% (for mobile category with price range 10-15k). Brand wanted to increase the conversion share for this mobile category.

Outcomes

The Ad Units generated impressive numbers such as a daily avg PPV of 12%, daily avg inclusion in Wishlist of 10% and a daily avg add to cart of 5%.   Honor  
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