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Objective

Syska is a leading provider of lighting solutions in India. Syska turned to Flipkart Ads with the aim to capitalize on the Big 10 sale event to sell power banks to its potential customers.

Solution

To help Syska achieve its target, Flipkart Ads chose a strategy that eliminates risk and secures an effective solution. With the help of the newly released Flipkart’s Platinum sponsorship, we released a high impact campaign. Powered by the Platinum sponsorship, we were able to easily ensure premium positioning for the campaign and get high visibility across mobile and desktop platforms.

Results

The overall results were superb. Using the platinum and gold offerings during the Big 10 sale, we delivered an action rate of 4.11% with an overall conversation rate of 6.06% for Syska power banks.  
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