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Skullcandy is a global brand, known widely for challenging the status quo and setting trends with its audio range. The brand’s goal was to improve top of the funnel performance, solidify its position as a pioneer and eventually drive conversions. Skullcandy collaboratively worked with Flipkart to make the best of festive season, using the flagship Big Billion Days, Festive Dhamaka Days and the Big Diwali Sale to its advantage.

Objective

Being the top headphones brand on Flipkart, their objective was to:
  • Drive awareness
  • Increase sales
  • Give a special push to the wireless segment (Ink’D series) using Flipkart Ads.

What did we do for them?

  • We strategically timed the campaign with the festive season – leveraging from a highly beneficial retail window.
  • Skullcandy was given a 4-day visibility on the Gold carousel during the Big Billion Days in September, 2017.
  • We defined the target audience as age group 15-25 and aligned our creative strategy to resonate with this category.
  • We used groovy product images and contrast colours to enhance engagement and reduce banner blindness.

Results

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