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2 Million
impressions
0.53%
CTR

Objective

Build recall for Sensodyne’s newly launched product, Sensodyne Repair & Protect Toothpaste and demonstrate how NovaMin® technology can improve sensitive teeth.

Solution

The Advertisement took place on Flipkart’s home page via a premium banner. Flipkart created clear impactful visuals that provided Sensodyne with both advertising and emotional engagement. As Sensodyne has built its brand around its expert recommendation, Flipkart leveraged this to ask pressing questions about sensitive tooth to its audience. Flipkart then reinforced the thought that it is possible to repair those areas with the new product.

Results

More than 2 Million Impressions were served which resulted in close to 11,000 users visiting Sensodyne’s website to know more about tooth sensitivity. The overall campaign click through rate (CTR) was around 0.53%.

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