For 115 years and counting, Royal Enfield has been the world's oldest motorcycling company in continuous production. It recently launched an official online store for it's enthusiasts who can purchase apparels, accessories, riding gears and merchandise. The primary objective of this campaign was to drive users to Royal Enfield Mobile Store.
Flipkart targeted this campaign to its Shopper Audience on third party Android apps to promote Royal Enfield's gears such as belts, gloves, helmets, jackets, trousers, wallet and eventually lead them to their Mobile Store to complete the purchase.
Close to 3 Million Impressions were served across Android inventory; around 43,000 users clicked on this Ad and visited Royal Enfield’s mobile store to check out the latest collection of accessories and buy it online. This campaign also had an impressive 1.43% overall CTR.
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