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1.8 million
Impressions
1300
Leads

Objective

Renault India, one of the country’s fastest growing automobile manufacturers, aims at continuing its aggressive product launch strategy in India by introducing their latest addition - New Generation ‘Duster’. Objective was to build awareness during the product launch.

Solution

Story was weaved through a carousel that showcased India’s first 6 speed Easy – R AMT along with dynamic new styling features, aesthetic interiors and comfortable seating even on tougher roads. Brand story takes the users to a seamless brand experience page that helps capture potential leads using a pre-populated form that could be submitted with the click of a button.

Outcome

Brand stories delivered around 1.8 million impressions with an impressive engagement rate of 8.8%. More than 1300 users left their details back to know more about the vehicle. Case Study 03052016_Page_8
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