Vespa, the world's most famous and best-selling scooter, made its debut in the Indian market back in 2012. Since its launch, Vespa is considered an icon and its unique personality makes it classy and stands as the irreverent side of urban mobility. They wanted to promote this bike to Flipkart Shopper Audience as also generate leads for test Drive.
Flipkart targeted this campaign to its Shopper Audience on third party Android apps and lead users to Vespa's Mobile Site to register for the Test Drive.
Over 5.5 Million Impressions were served across Android inventory and close to 5,600 users clicked on this Ad and visited Vespa's mobile site to learn more about the scooter and register for it's Test Drive.
Google approached us with the intention of increasing PPVs prior to, and during the Big...