NIVEA, one of the world’s leading skin care company wanted to garner traction before the commencement of winter. Their aim was to increase top of the mind visibility for their wide range of innovative and high-quality products during The Big Billion Days Sale.
A 5 day campaign with Flipkart was all they needed to achieve their objectives. Flipkart promoted a campaign for NIVEA across its Mobile and Desktop on Silver Ad-spot. NIVEA received 45% of its impression share on the ‘Lifestyle’ day of the sale, thereby bringing high intent traffic for the brand. Over the duration of the campaign, this Ad promotion generated an overall 60.2 Million Impressions and more than 1.1 lac clicks with an average CTR of 1.3%.
This campaign generated 60.2 million Impressions with 8.4 million Views, 0.11 million Actions and an Action Rate of 1.3%.
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