Flipkart Ads Showcase | Commerce Advertising| Brand Case Studies

4 Cr

Impressions

5.27%

Action rate

Jump in Laptop sale

Objective

Micromax wanted to promote it’s ‘Hero’ products of each category and measure uplift over traditional advertising channels. Distinctive yet cohesive communication on price, features across TV, laptops, mobile & tabs to one of the biggest transacting base for a day exclusively.

Solution

Since Micromax wanted to talk about it's hero products, feature & price along with imagery all at same time, Brand stories format was used as the key theme in the media plan. Campaign ran for a day on Flipkart’s Home Page and Brand Stories on Mobile App. A day was dedicated to cover all the touchpoints together which a customer would visit on flipkart.com right from desktop to mobile.

Outcome

5X jump in laptops sold, 20x jump in mobiles, 5X jump in tablets and 4X jump in TVs was observed through advertising. Over 4 crore impressions were delivered across all medium types. Success of the campaign can be validated by high action rate of 5.27%.

Case Studies

LEARN MORE

Google approached us with the intention of increasing PPVs prior to, and during the Big...

LEARN MORE

Skullcandy is a global brand, known widely for challenging the status quo and setting trends...

LEARN MORE

With the launch of the much-awaited Hero6 series, GoPro sought to increase brand awareness, create...

LEARN MORE

Eveready identified Flipkart’s ‘The Big Billion Days’ 2017 as a golden opportunity to strengthen their...

LEARN MORE

Being a top player in the Indian smartphone industry, Samsung Mobiles saw 2017’s sale season...

LEARN MORE

Syska is a leading provider of lighting solutions in India. Syska turned to Flipkart Ads...

LEARN MORE