While the Beauty Shoppers were Aware of ‘My Color Obsession’ – A Range L’oreal Paris Lipstick, the brand wanted to build consideration for itself.
L’oreal promoted their ‘My Color Obsession’ lipsticks using Flipkart’s native Brand Stories solution that led users to the product’s listing page. Here users could further engage with the product, potentially leading to higher consideration for the brand.
The Ad Units generated impressive numbers such as an Average PPV lift of 42% and Average Of Unit Sales of 90%.
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