3000 Leads for India’s Fourth Largest Private Sector Bank
Kotak Mahindra Bank is India’s fourth largest private sector Bank in market capitalisation and they aim to establish themselves as the pre-eminent choice to the mass affluent of India. The primary objective of this campaign was to deliver the core message of Kotak bank’s offering of 6% interest rate on savings account.
Value proposition of different products from Kotak Bank to their target group i.e. Teens, Women, Kids and Parents were weaved into a story which ran for a day on Brand Stories on Mobile App and Flipkart’s Home Page Widget.
More than 4 Million Impressions were delivered to high intent Flipkart audience which resulted in more than 3,000 leads.