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4 Million
Impressions
3000
Leads

Objective

Kotak Mahindra Bank is India’s fourth largest private sector Bank in market capitalisation and they aim to establish themselves as the pre-eminent choice to the mass affluent of India. The primary objective of this campaign was to deliver the core message of Kotak bank’s offering of 6% interest rate on savings account.

Solution

Value proposition of different products from Kotak Bank to their target group i.e. Teens, Women, Kids and Parents were weaved into a story which ran for a day on Brand Stories on Mobile App and Flipkart’s Home Page Widget.

Outcome

More than 4 Million Impressions were delivered to high intent Flipkart audience which resulted in more than 3,000 leads. Case Study 03052016_Page_7

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