Fashion & lifestyle boom during the festive season & it’s obviously a great time for personal care & FMCG products too. With HUL’s expansive portfolio in these categories, they wanted to maintain their position during the season sale- with a focus on Lakme’s product range. And that’s exactly where Flipkart Brand Ads stepped in.
With the Big Billion Days kicking off across our site & app, we understood the most impact for HUL would come from first day of the sale- which focused on ‘Lifestyle’ as a category & hence indexed all HUL campaign inventories over day 1.
HUL has now performed the best as compared to all other FMCG brands. Clocking:
- 50% higher CTR than an average FMCG campaign during the Big Billion Days.
- Whopping 10.4% CTR by female shoppers, with an overall CTR of 3%
- 54.9 Million impressions, with 56% of them generated over day 1 (lifestyle) of the sale, ensuring high intent shoppers interacted with the brand.
"eCommerce is a channel which helps Brand reach out to and engage directly with its Shoppers. Flipkart's Big Billion Day provided one of the biggest platform for brands. HUL hence decided to participate with various campaigns on several brands including Lakme, Tresemme, Dove and Toni&Guy. We were able to get a massive 55 million impressions through these campaigns. Our creatives delivered highest CTR among FMCG brands, which goes to show excellent engagement that we were able to generate for our brands during the shopping fest. No wonder we were able to deliver a staggering 2.5 months of business in just 5 days! We are quite pleased with overall campaign performance during BBD which actually beat our expectations going into the fest"
- Shailendra Singh | Business Head, E-commerce | Hindustan Unilever Limited
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