HUL has been a consistent category leader on the Flipkart platform, and wanted to not just maintain their position during sale season, but also drive a baseline shift of conversions during major sale events. Additionally, HUL wanted to leverage Flipkart Ads to help with the launch of two new product ranges – Indulekha and Lakme.
Rather than only utilizing the Big 10 sale, which was a 5 day event, Flipkart Ads was able to over index all HUL campaign inventories across two additional 3-day events in May. This allowed HUL visibility across 11 days of sale events in May.
The HUL campaign across three sale events achieved overall impressions of 170 million, overall views of 2.76 million and an action rate of 3.39%. The audience engagement during the Big 10 sale was by far the most relevant – with over 112 million impressions and an action rate of 3.55%, helping HUL comfortably achieve their objectives.
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