Pedigree has been the market leader in the dog food category since its inception. With an aim to gain higher video view rates and engagement from pet owners, Pedigree looked for a simple yet effective strategy.
Flipkart Ads build a focused target group campaign on YouTube. The campaign was targeted to those who browse pet supplies on Flipkart and the customers were routed back to Flipkart's brand page. This resulted in exceptionally higher true views on YouTube and a good uplift on various metrics for the brand.
The campaign helped Pedigree get a view rate of 33.73% and a CTR of 0.27%. The achieved view rate was substantially higher than the expected view rate. With a precise game plan, Pedigree managed to gain impressive results for their campaign.
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