Mother Dairy has been an integral part of numerous citizens’ morning routine. The brand has grown phenomenally and now also includes frozen foods, edible oils, jams and fruit juices among other products that customers swear by. Mother Dairy approached Flipkart Ads with an objective of substantially increasing video communication engagement and view rates.
Flipkart Ads took a unique approach and targeted the video campaign to specific locations, age groups and behavior (young parents, homemakers browsing specific categories such as Lifestyle, Entertainment, etc.) to achieve a higher percentage of true views on YouTube.
The campaign helped Mother Dairy get a robust view rate of 23.07% exceeding their campaign expectations by well over 15%. With Flipkart Ads, Mother Diary not only garnered what they were looking for but also exceeded boundaries.
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