With a beautiful collection of handbags and clutches that suit your wardrobe perfectly, Lavie is one of the upcoming fashion lifestyle brands. The brand wanted to increase top-of-mind recall and market share on Flipkart by reaching out to India’s largest transacting audience. Lavie wanted to be the first brand that women consider when they think of making a purchase of handbags during The Big Billion Days Sale
Lavie chose to bet on The Big Billion Days Sale for the first time with basic discounting and highest visibility property. Flipkart promoted the campaign for Lavie across its Mobile and Desktop on Platinum Ad-spot. The brand had approximately half day visibility on its first slot that generated maximum impact and participation for the brand in this fashion sale.
Since the first day of The Big Billion Days Sale was Lifestyle Day, Lavie witnessed splendid results from day one of the campaign. Over the duration of the campaign, the ad promotions generated an overall 12.5 Million Impressions and more than 2.3 Lac Clicks with an average CTR of 4% while the CTR generated by the female audience was a whopping 11%.
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