Ambrane has been leading the power bank category on India’s biggest e-commerce platform and wanted to maintain their position even during the season sale. With BBD acting as a giant sales led event, the brand also eyed upon promoting the high capacity power banks.
Ambrane integrated their offline activities like road shows etc. with Flipkart Ads marketing plan.Visibility during the peak sale: While BBD is a 5 day event, post BBD product focused targeted sustenance campaign were run to keep the momentum.
Ambrane achieved over 900% increase in Daily average PPV and over 400% increase in wishlist during BBD.
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