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3.3MM
Impressions
1.7%
Action Rate
10%
Engagement Rate

Objective

Ford launched a Next-Gen car with sporty and aerodynamic exterior design,cutting-edge technology and powerful yet fuel efficient engines, challenging the best hatchbacks in the country. The objective of this campaign was to target the promotion of this vehicle to Flipkart’s Shoppers on Desktop and Mobile.

 Solution

Flipkart helped showcase the path-breaking features of the Next-Gen Ford Figo such as the new TDCi and Ti-VCT technologies that deliver powerful, refined and fuel efficient engines as well as the car’s MyKey® and SYNC® AppLink™ technologies. Interested consumers could leave back their details to be contacted by Ford.

Results

The Ad Unit generated over 3.3 Million Impressions on Flipkart’s Mobile App which in turn generated close to 3,300 users leaving back their details to know more about the vehicle.

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