The Power Tools Division of the BOSCH Group is one of the world's leading providers of cordless & corded power tools, tool accessories & measuring tools. BOSCH wanted to make the most of Flipkart’s Big Billion Days Sale and reach out to shoppers on the app and desktop. The brand wanted to showcase its RE 500 as well as other power tools range to drive awareness, consideration and also generate greater sales.
As a result, Flipkart came out with a sponsorship based solution. BOSCH Power Tools opted to be a Gold sponsor for one day, the day on which all offers in the ‘Home’ category went live. Through this, BOSCH Power Tools got prime visibility on the Flipkart app and site via a native ad construct (called ‘Featured Brands’) on both devices. After witnessing an overwhelming response in just a single day, they decided to extend their visibility by an additional day and continued with the construct till the last day of the sale event.
“The Flipkart Ads team helped us achieve multiple marketing objectives during The Big Billion Days Sale. Post campaigns, the insightful reports helped us to understand Flipkart shopper behavior and also the exact response to our campaigns. This learning will help us with future marketing plans.”
This campaign generated 31.9 million Impressions with 7.4 million views and an 1.3% Action Rate during Flipkart's Big Billion Days sale.
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