Budget smartphones offering a decent performance with a good specs-sheet have become the norm in India. Swipe Technologies, the latest entrant to the budget category of smartphones wanted to launch Elite Note via Flipkart and showcase the outstanding features of the product along with its value proposition.
We used both desktop and mobile inventory to promote the product. Final output showed good improvement across sales funnel from awareness, consideration to purchase. Desktop was used for premium property to reach all visitors of Flipkart. Brand stories was used to build an impressive story around the product.
The promotion done on Brand Stories & Premium Inventory of Flipkart generated an action rate of 6.4%, engagement rate of 14.6%, product page views jumped by 286%, cart additions went up by 200% and overall sales increased by 136%.
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