26 June 2018
Google approached us with the intention of increasing PPVs prior to, and during the Big Shopping Days event in May for their Chromecast Product. Since Chromecast is a niche product heading towards the end of its product life-cycle, we had to increase tech-savvy individuals’ ‘Awareness’ and ‘Consideration’ of the same.
15 June 2018
Skullcandy is a global brand, known widely for challenging the status quo and setting trends with its audio range. The brand’s goal was to improve top of the funnel performance, solidify its position as a pioneer and eventually drive conversions. Skullcandy collaboratively worked with Flipkart to make the best of festive season, using the flagship Big Billion Days, Festive Dhamaka Days and the Big Diwali Sale to its advantage.
05 June 2018
When ICICI Lombard arrived with the challenge of driving awareness and lead generation on their Travel insurance product, Flipkart Ads ran a campaign on the E-Commerce site to satisfy their objectives via a strategy that leveraged data-driven insights with their FSA and On Deck offerings.
05 May 2018
With the launch of the much-awaited Hero6 series, GoPro sought to increase brand awareness, create desire and drive intent among the identified target audience, eventually guiding them to make a purchase. To realise this goal and solidify its position as a front-runner in the camera industry, GoPro worked collaboratively with Flipkart Ads and achieved measurable results.
27 April 2018
Eveready identified Flipkart’s ‘The Big Billion Days’ 2017 as a golden opportunity to strengthen their position in the market for LED bulbs, battens and rechargeable home lights. The objective was to gather awareness for new products such as gas stoves and generate sales alongside.
20 April 2018
Being a top player in the Indian smartphone industry, Samsung Mobiles saw 2017’s sale season as a golden opportunity to extend their lead. With the offline market being bombarded with new entries everyday, it was more important than ever for them to establish themselves as the market leader. To make this happen, they leveraged from three primary opportunities - The flagship Big Billion Days, Festive Dhamaka Days and the Big Diwali Sale - in order to achieve the goal of doubling the previous year’s target.
07 August 2017
Syska is a leading provider of lighting solutions in India. Syska turned to Flipkart Ads with the aim to capitalize on the Big 10 sale event to sell power banks to its potential customers.
03 August 2017
Spigen is a leading accessory maker known for its unique screen protectors, cases and other accessories for smartphones. The brand turned to Flipkart Ads looking for a strategy to sell mobile cases for high-end smartphones in the month of April.
28 July 2017
To achieve Lenovo's goals, Flipkart Ads used a clutter-breaking strategy. Using the help of the recently launched Platinum Membership, powered by Flipkart, we ensured maximum visibility for the brand for a continuous period of 10 days. This enabled high visibility on desktop platforms by leveraging on the heightened brand awareness right after sale event.
17 July 2017
The HUL campaign across three sale events achieved overall impressions of 170 million, overall views of 2.76 million and an action rate of 3.39%.
01 June 2017
Pedigree has been the market leader in the dog food category since its inception. With an aim to gain higher video view rates and engagement from pet owners, Pedigree looked for a simple yet effective strategy.
01 June 2017
Mother Dairy has been an integral part of numerous citizens’ morning routine. The brand has grown phenomenally and now also includes frozen foods, edible oils, jams and fruit juices among other products that customers swear by. Mother Dairy approached Flipkart Ads with an objective of substantially increasing video communication engagement and view rates.
10 March 2017
With a superior product line of large electronic goods, Carrier Midea did not want to miss this opportunity to promote their brand during the busy month of October – which tends to be the peak season for buying appliances.
03 March 2017
With a collection of high-end blankets, Signature wanted to make inroads into the home furnishing and lifestyle category online.
13 January 2017
Ambrane has been leading the power bank category on India’s biggest e-commerce platform and wanted to maintain their position even during the season sale.
06 January 2017
With a beautiful collection of handbags and clutches that suit your wardrobe perfectly, Lavie is one of the upcoming fashion lifestyle brands. The brand wanted to increase top-of-mind recall and market share on Flipkart by reaching out to India’s largest transacting audience.
26 December 2016
Samsung is an undisputed leader in the smartphone category onFlipkart. With The Big Billion Days Sale approaching, the brand wanted to extend its lead during the sale season as well.
15 December 2016
NIVEA, one of the world’s leading skin care company wanted to garner traction before the commencement of winter. Their aim was to increase top of the mind visibility for their wide range of innovative and high-quality products during The Big Billion Days Sale.
05 December 2016
Dell surpasses all other competitors and sells around millions of desktops, laptops and notebooks every year in India. While the brand is a leading retailer of laptops in the country, their share on Flipkart was lesser than their offline share.
25 November 2016
The Power Tools Division of the BOSCH Group is one of the world's leading providers of cordless & corded power tools, tool accessories & measuring tools. BOSCH wanted to make the most of Flipkart’s Big Billion Days Sale and reach out to shoppers on the app and desktop
16 November 2016
Fashion & lifestyle boom during the festive season & it’s obviously a great time for personal care & FMCG products too. With HUL’s expansive portfolio in these categories, they wanted to maintain their position during the season sale- with a focus on Lakme’s product range.
10 November 2016
AirAsia offers the lowest fares online to over 100 destinations across Asia.
The Malaysian low-cost airline wanted to build salience with Flipkart
customers and link travel category to their purchases on Flipkart
12 August 2016
Budget smartphones offering a decent performance with a good specs-sheet have become the norm in India.
12 August 2016
Ford launched a Next-Gen car with sporty and aerodynamic exterior design,cutting-edge technology and powerful yet fuel efficient engines, challenging the best hatchbacks in the country.
28 July 2016
While the Beauty Shoppers were Aware of ‘My Color Obsession’
18 June 2016
Sensodyne wanted to build recall for one of their newly launched product.
18 June 2016
Royal Enfield wanted to drive users to the Royal Enfield Mobile Store.
18 June 2016
Vespa wanted to promote this bike to Flipkart Shopper Audience as also generate leads for test Drive.
16 May 2016
Build awareness during the product launch of New Generation ‘Duster’
16 May 2016
Distinctive yet cohesive communication on price, features across TV, laptops, mobile & tabs to one of the biggest transacting base for a day exclusively.
16 May 2016
Deliver the core message of Kotak bank’s offering of 6% interest rate on savings account