Festive season 2019 – Isse Bada Kuch Nahi!
09 October 2019
With Shoppers displaying a 6% rise in willingness to buy new brands during the festive season* – Is your brand ready to make the most of it?
As more and more shoppers visit Flipkart with a higher intent to shop, brands are gearing up as well to celebrate this festive season. Research by Kantar IMRB shows that 22% of shoppers are more likely to buy brands they see advertised during sale periods. To make the best of it, brands need to craft their communication in a way that connects with their audience effectively.
In addition to the display properties that have been on offer, here’s how brands can leverage different elements in the Flipkart universe make a mark this festive season:
Flipkart Shopper Audience network provides detailed insights on what customers are searching for. For instance, if shoppers are looking for a phone with a long-lasting battery and a phone company has a product with a 12-megapixel camera that they are advertising along with long-lasting battery, they can craft their communication more effectively to appeal to their target audience. Head to the FSA network blog to learn more about its offerings.
Look Book allows brands to curate and showcase complete looks from across the catalogue in a single ad format. Now, shoppers can add an entire range of collections to their carts at the click of a button.
FlipScore is one of its kind full-funnel brand health tool that lets you know where you stand against the competition within category and helps guide overall marketing strategy
So, if you’re a brand looking to make the most of this festive season, make sure you establish a better connect with your audience by showcasing your brand on the Flipkart Ads network.
*Shopper behaviour and trends in India’s festive season by Deepa Mathew: https://www.warc.com/content/paywall/article/warc-exclusive/shopper_behaviour_and_trends_in_indias_festive_season/111379
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