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Blog

  • The Consumer-Centric Approach to Creating Insight-based Ad Creatives

    09 November 2018

    As millions of Indians go online in order to socialise, work, browse, research, and most importantly, buy, the internet and its various platforms such as social networks and E-Commerce websites have become great mediums for brands to reach out to consumers.   In my view, a successful digital ad design is one that addresses shopper […]

  • FlipScore – Measuring the health of your brand at every stage of the shopping journey to make the most of your campaign

    22 November 2018

    While it’s a known fact that E-Commerce companies have already leveraged customer data to map a customer’s journey from the homepage to drop-off, questions regarding how a brand is perceived by a potential customer  remains unanswered. The brand needs to know a few key facts How it fares against its counterparts in a particular category […]

  • A breakdown of E-Commerce Ads on mobiles and desktops

    03 July 2018

    The art of E-Commerce Advertising is rarely about ‘one size fits all’. In fact, when it comes to pushing ads out on desktop and mobile, the marketing strategies have to be as finely tailored as a bespoke suit.

  • Product Listing Ads – Increase reach and visibility by serving relevant ads

    21 June 2018

    Everyday, thousands of customers scout the Internet and E-Commerce websites for a product they are interested in. And in response to their search, relevant results pop up. But with thousands of sellers offering the same product, how does a seller manage to edge out the competition and make their products stand out to a customer browsing for it online? The answer lies with Product Listing Ads (PLA) that gets it right all the time when it comes to giving higher visibility and reach.

  • Better Insight, Better Results – How Artificial Intelligence and Machine Learning is Connecting Retailers to Consumers

    08 June 2018

    We have been pondering and knocking at the door of the Artificial Intelligence (AI) forefront for a while, and just about creeping-in now. Lo and behold! Self-evolving mechanisms are already beginning to drive the complex framework of online advertising and marketing.

  • The Dawn and Development of Mobile Advertising in E-Commerce

    01 June 2018

    The digital medium has been rendered compact and more power-packed than ever imagined, in the form of smartphones. From shopping, to delivery, to entertainment, gaming, communication and much more, the mobile device is a ubiquitous and essential tool to survive in the 21st century.

  • Cut Out the Noise – How Clean Data Delivers Better Than More Data

    25 May 2018

    The nature of the internet is such that every single activity performed on it is trackable. In such a day and age when everything can be quantified, big data has emerged as a goldmine for marketers. But there’s a catch. However vast, plenty, and comprehensive this data might be, the most glaring fact is that the data in its rawest form is an unintelligible aggregation which cannot be used to anyone’s advantage unless organised and made sense of

  • Digital vs E-Commerce advertising – The role of intent in tipping the scales

    17 May 2018

    To understand which type of ad is most suitable to your business, we must first delve into what both digital and e-commerce advertising mean in terms of furthering your business objectives. The umbrella of Internet-based/ digital advertising includes a number of mediums such as display advertising on websites and mobile, search engine marketing, native advertising, video ads and social media advertising. Digital advertising is popular for its ability to reach a wide audience through a variety of means that are useful to businesses of all kinds. E-commerce advertising on the other hand is best suited for product-oriented businesses. It involves serving ads specifically to transacting consumers.

  • The sale season advantage – Why brands that advertise on e-commerce do better during sale season

    11 May 2018

    Be it Big Billion Days, End of Reason Sale or No Kidding Days, over the years Flipkart’s sale season has become an awaited period of excitement and enthusiasm for online shoppers across the country. Users look forward to special sale days so they can tick their long shopping wish lists and leverage from a myriad of special offers and deals. This poses a lucrative opportunity for brands to benefit from voluminous increase in site traffic and work towards improving their overall visibility, reach and engagement, which could lead to a noticeable improvement in product sales.

  • Place your marketing bets with Flipkart Ads’ commerce advertising solutions

    04 May 2018

    With the advent of digitisation and technology, digital marketing has become ultra-competitive with such vast amounts of data, channels and choices available to marketers. The most significant positive, however, is the ability to accurately measure various dynamic marketing parameters that allow for more informed decisions while creating campaigns. To be able to get into the mind of a consumer and sell products is a challenge that requires months of planning, research and a bullet-proof strategy to succeed. Therefore, the more precise the insights and more powerful the available tools, the more likely that the strategy will work.

  • 4 Reasons Why You Must Advertise Your Brand on E-commerce

    23 April 2018

    Many businesses have forgone traditional marketing techniques that catered mainly to an offline audience and have begun investing heavily in e-commerce advertising and marketing, and for a good reason. According to a study by the Indian Institute of e-Commerce, India’s online market is touted to touch US$100 billion by 2020. What this means is that more consumers are familiarising themselves with the e-retail marketplace at a rapid pace.

  • Four Trends for E-commerce in 2018

    17 April 2018

    E-commerce is a sector that has seen massive growth in India with the industry poised to hit an unprecedented $200 billion by 2026. With an annual CAGR of 30%, retailers are seeing a massive shift in consumer purchasing behaviour, with 14% of India’s internet users (60 million in 2017) already engaging with brands solely on e-commerce platforms.

  • Flipkart’s Rich Search Format: Reach out to Users in Contextual Environment

    23 February 2018

    Using ads to successfully drive quality leads is a function of multiple factors – full funnel measurement, precise targeting and most importantly, choosing the right ad format. Apart from a host of well-known options such as PPC, display ads, native ads, banners and text-only ads, marketers today also have the opportunity to leverage from rich search ads.

  • Grow your Brand with Commerce Advertising

    22 August 2017

    Data from ASSOCHAM estimates that the number of online shoppers in India to be around 100 million, with the market expected to touch $100 Billion by 2020. Commerce advertising is the ideal platform to target this ever growing segment of Indian consumers. Commerce advertising, as a platform, can help you marry relevance and context at scale, helping you reach a wider audience and increase your brand relevance and salience.

  • Ads that convert – Building great ads to drive conversion on your e-commerce platform

    07 August 2017

    There are innumerable ad formats available to a marketer, – from display ads to PPC, native ads to rich media, banners to text only. However, successfully driving internet traffic requires more than just quantity. Choosing the right ad format is equally important for generating traffic and driving conversions on your e-commerce platform. Here are some key considerations while advertising for your platform.

  • How The Ad World Has Changed In The Last 10 Years

    28 July 2017

    A decade ago, social media or ad targeting didn’t exist and newspapers, radio stations or TV networks were the only ways to reach your target market. However, there have been some dramatic shifts in the advertising industry that has propelled it forward.

  • Six Questions to ask while Advertising Online?

    10 July 2017

    While digital advertising can give great returns to your brand, there are certain key things to keep in mind before you take the plunge into online advertising. Here are a few questions that can help you define your digital advertising strategy.

  • Advertisers win big with Flipkart Ads during Flipkart BIG 10 sale!

    16 June 2017

    Flipkart BIG 10 was a huge success! With Brand winning it big during the sale, Flipkart Ads helped set a new benchmark in the history of e-commerce advertising.

  • The Perfect Way To Target New Generation Of Consumers

    24 May 2017

    These days, everyone is vying for the attention of the millennial generation and it’s also quite obvious why! Millennials currently reign as the biggest influencers in the world. And their ability to shape the universe of shopping is only going to increase in the days to come. This leaves one question in the minds of […]

  • 7 Commerce Advertising Terms For Today’s Digital Marketer

    17 March 2017

    The e-commerce market in India is growing and could reach $28 billion by 2019-20, registering a compounded annual growth rate of 45 per cent over the next four years. Thus, every brand is competing against each other for just a few seconds of screen time to draw in potential customers. Knowing the ins and outs […]

  • Targeting – An Effective Way To Increase ROI Of Your Ad Spend

    20 January 2017

    India is a country with diverse seasons, cultures, traditions and even shopping behavior patterns. Every buyer has a different demand. For some, price is all that matters while for the rest, quality is of utmost importance. From students looking for the right budget phone to a professional wanting to multi-task office and personal work, every […]

  • 7 BFSI trends that gives a hint at the future of advertising

    02 November 2016

    The kaleidoscopic world of Banking, Financial services and Insurance services keep undergoing transformations. Given this, the BFSI sector is leaning towards transformations in the field of digital advertising. Their latest trends do talk about the scope of commerce advertising in the days to come. Here’s what we can learn from this year’s top trends shaping […]

  • Explore the Power of Flipkart’s Transacting Consumers

    23 September 2016

    Commerce advertising has taken everyone by surprise with its rich audience data and with this it becomes imperative for advertisers to look at it as a separate platform to target transacting consumers. Flipkart is now 100MN strong, which is what brands who are digitally active should be targeting through their ads and engage with Flipkart’s Transacting consumer.

  • How To Engage Your Customers With Flipkart’s Brand Stories

    12 September 2016

    A brand story is the visual and emotional identity of your brand. Telling a great story will elevate you from just a product or a service to an entity – a someone they can connect with, who inspires them and makes them think. Storytelling in a New Age of Marketing It’s becoming clear that brand […]

  • Flipkart’s Premium Ads: Helping Brands Change Customer Perceptions

    02 September 2016

    One of the most commonly known facts about consumer behavior is that they don’t trust new brands easily. They don’t like change, and are usually more likely to stick to a brand that they’re used to, even after something better comes along. The only way to overcome this is to make your brand visible in […]

  • 7 Tips to choose the right advertising medium

    24 August 2016

    Think your ad spends and ROI are directly related to each other? Turns out, digital marketing isn’t as straight cut as traditional marketing. It’s important for your strategy to take into account the medium that is likely to get maximum traction by virtue of nature of your business and a host of other aspects. Fact is, that the […]

  • Rise of Commerce Advertising in India

    24 June 2016

    India has emerged as the fastest growing ad market among all major markets of the world. Group M, a media-planning and buying agency estimates that digital advertising will account for 12.7% of all ad spending in 2016 and will grow at 15.5% to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, […]

  • Advertising in the times of sale events

    24 June 2016

    Sale events are round the corner, which makes commerce advertising even bigger platform to talk about your product. Flipkart’s pool of high intent consumers visiting our website/ app goes bigger during sale events. To make the most out of such opportunities brands must include one crucial component in their promotional strategy: Commerce Advertising. Commerce advertising […]

  • Building a Commerce Advertising platform in India

    24 June 2016

    India has second largest internet users base after China. It provides even bigger opportunity for advertisers to reach their target groups. Advertising on right medium at right time for relevant audience helps you meet your objective in much more efficient way. In this competitive landscape, Flipkart has emerged as a pioneer in commerce advertising, with […]

  • Welcome to Commerce Advertising

    02 May 2016

    John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Though this was said way back in the 1920s, experts believe, Mr. Wanamaker’s observation still holds water even in today’s digital world.

  • Connecting people to brands on mobile with Brand Stories

    01 February 2016

    “Everyone is on mobile, why aren’t you?” – is the question we asked our brand partners when we started thinking about mobile advertising at Flipkart.