17 April 2018
Introduction – E-commerce is a sector that has seen massive growth in India with the industry poised to hit an unprecedented $200 billion by 2026. With an annual CAGR of 30%, retailers are seeing a massive shift in consumer purchasing behaviour, with 14% of India’s internet users (60 million in 2017) already engaging with brands […]
23 February 2018
Using ads to successfully drive quality leads is a function of multiple factors – full funnel measurement, precise targeting and most importantly, choosing the right ad format. Apart from a host of well-known options such as PPC, display ads, native ads, banners and text-only ads, marketers today also have the opportunity to leverage from rich […]
22 August 2017
Data from ASSOCHAM estimates that the number of online shoppers in India to be around 100 million, with the market expected to touch $100 Billion by 2020. Commerce advertising is the ideal platform to target this ever growing segment of Indian consumers. Commerce advertising, as a platform, can help you marry relevance and context at scale, helping you reach a wider audience and increase your brand relevance and salience.
07 August 2017
There are innumerable ad formats available to a marketer, – from display ads to PPC, native ads to rich media, banners to text only. However, successfully driving internet traffic requires more than just quantity. Choosing the right ad format is equally important for generating traffic and driving conversions on your e-commerce platform. Here are some key considerations while advertising for your platform.
28 July 2017
A decade ago, social media or ad targeting didn’t exist and newspapers, radio stations or TV networks were the only ways to reach your target market. However, there have been some dramatic shifts in the advertising industry that has propelled it forward.
10 July 2017
While digital advertising can give great returns to your brand, there are certain key things to keep in mind before you take the plunge into online advertising. Here are a few questions that can help you define your digital advertising strategy.
16 June 2017
Flipkart BIG 10 was a huge success! With Brand winning it big during the sale, Flipkart Ads helped set a new benchmark in the history of e-commerce advertising.
24 May 2017
These days, everyone is vying for the attention of the millennial generation and it’s also quite obvious why! Millennials currently reign as the biggest influencers in the world. And their ability to shape the universe of shopping is only going to increase in the days to come. This leaves one question in the minds of […]
17 March 2017
The e-commerce market in India is growing and could reach $28 billion by 2019-20, registering a compounded annual growth rate of 45 per cent over the next four years. Thus, every brand is competing against each other for just a few seconds of screen time to draw in potential customers. Knowing the ins and outs […]
20 January 2017
India is a country with diverse seasons, cultures, traditions and even shopping behavior patterns. Every buyer has a different demand. For some, price is all that matters while for the rest, quality is of utmost importance. From students looking for the right budget phone to a professional wanting to multi-task office and personal work, every […]
02 November 2016
The kaleidoscopic world of Banking, Financial services and Insurance services keep undergoing transformations. Given this, the BFSI sector is leaning towards transformations in the field of digital advertising. Their latest trends do talk about the scope of commerce advertising in the days to come. Here’s what we can learn from this year’s top trends shaping […]
23 September 2016
Commerce advertising has taken everyone by surprise with its rich audience data and with this it becomes imperative for advertisers to look at it as a separate platform to target transacting consumers. Flipkart is now 100MN strong, which is what brands who are digitally active should be targeting through their ads and engage with Flipkart’s Transacting consumer.
12 September 2016
A brand story is the visual and emotional identity of your brand. Telling a great story will elevate you from just a product or a service to an entity – a someone they can connect with, who inspires them and makes them think. Storytelling in a New Age of Marketing It’s becoming clear that brand […]
02 September 2016
One of the most commonly known facts about consumer behavior is that they don’t trust new brands easily. They don’t like change, and are usually more likely to stick to a brand that they’re used to, even after something better comes along. The only way to overcome this is to make your brand visible in […]
24 August 2016
Think your ad spends and ROI are directly related to each other? Turns out, digital marketing isn’t as straight cut as traditional marketing. It’s important for your strategy to take into account the medium that is likely to get maximum traction by virtue of nature of your business and a host of other aspects. Fact is, that the […]
24 June 2016
India has emerged as the fastest growing ad market among all major markets of the world. Group M, a media-planning and buying agency estimates that digital advertising will account for 12.7% of all ad spending in 2016 and will grow at 15.5% to Rs.57,486 crore with digital advertising expanding at the fastest pace of 47.5%, […]
24 June 2016
Sale events are round the corner, which makes commerce advertising even bigger platform to talk about your product. Flipkart’s pool of high intent consumers visiting our website/ app goes bigger during sale events. To make the most out of such opportunities brands must include one crucial component in their promotional strategy: Commerce Advertising. Commerce advertising […]
24 June 2016
India has second largest internet users base after China. It provides even bigger opportunity for advertisers to reach their target groups. Advertising on right medium at right time for relevant audience helps you meet your objective in much more efficient way. In this competitive landscape, Flipkart has emerged as a pioneer in commerce advertising, with […]
02 May 2016
John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half”. Though this was said way back in the 1920s, experts believe, Mr. Wanamaker’s observation still holds water even in today’s digital world.
01 February 2016
“Everyone is on mobile, why aren’t you?” – is the question we asked our brand partners when we started thinking about mobile advertising at Flipkart.